Skip to main content

Jenny J. Liu’s Law Office
Attorney Profile
Practice Areas
International Business Tr
Brand and Trademark
Contact Us

Brand and Trademark

Brand usually refers to name, sign, design, symbol, slogan, or any other feature that identifies the goods and/or services as distinct from competitors’ similar products and/or services.  Most of the time, a trademark is a brand name.  Effective brands and trademarks serve as good communication between the sellers and consumers.  Consumers identify the source of the goods and services through the brands and trademarks.  As an experienced brand name / trademark attorney, Attorney Liu provides clients with the following trademark related services:


Trademark Registration


Trademark registrations can be done at federal and state levels.  Although registration of a trademark is not necessary to establish the ownership of the trademark, owning a federal trademark registration on the Principal Register provides several advantages, including:

·         Public notice of your claim of ownership of the mark;

·         A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration;

·         The ability to bring an action concerning the mark in federal court;

·         The use of the U.S. registration as a basis to obtain registration in foreign countries;

·         The ability to record the U.S. registration with the U.S. Customs and Border Protection (CBP) Service to prevent importation of infringing foreign goods;

·         The right to use the federal registration symbol ® and

·         Listing in the United States Patent and Trademark Office’s online databases.

Attorney Liu has extensive experiences representing individuals and business entities to obtain trademarks/service marks registrations with the United Patent and Trademark Office and state governing agencies.  Attorney Liu is also experienced in trademark opposition proceedings before the United Patent and Trademark Office and trademark infringement actions in courts.


Trademark Registration Maintenance:

Trademark registrations at federal and state levels must be maintained to keep them valid and effective.  To avoid abandonment of the registration, which may render federal trademark rights forfeited, necessary documents must be filed to demonstrate continuous use of the marks and keep the registration effective.  Attorney Liu has extensive experiences assisting clients with the necessary maintenance.


Global Brand and trademark: as the economy globalizing, having a global brand can help the business reflect the same set of values around the world.  Global brands are used to sell the same product across multiple markets and can be considered successful to the extent that that associated goods and services are easily recognizable by diverse set of consumers around the world.  Protection of the global brand can be promoted through international trademark registration.  Attorney Liu is experienced helping clients to obtain trademark protection internationally.